| Nature's Best marketing strategy has been to build long-lasting trade and
consumer brand equity by marketing the highest quality Sports Nutrition
products and pricing them so as to offer genuine consumer value. Ingredients,
formulations, packaging and advertising are the result of the highest standards
of quality control in the industry, and provide Nature's Best with a competitive
advantage.
Nature's Best began operations in 1984. Initially, distribution developed
through gymnasium and health clubs. Our current product line fits into five (5)
categories: tablets and capsules, powdered drink mixes, sport beverages,
vitamin paks and energy bars.
In January of 1987, Nature's Best had its first major breakthrough. Carbo
Power was launched. Carbo Power is a 16oz high carbohydrate beverage
designed to enhance the energy levels of all athletes. This drink was a
smashing success. It was received well by weightlifters, bodybuilders, cyclists,
runners, football players etc.. University athletic programs such as UCLA,
University of Louisville, University of Alabama and many others began using
Carbo Power with great enthusiasm. Professional teams like the New York
Jets, Buffalo Bills, Green Bay Packers, Indianapolis Colts, New York
Rangers, Pittsburgh Penguins and New York Knicks also began using Carbo
Power regularly.
Since 1987 their Carbo Power business has expanded into Canada, Puerto
Rico and throughout Europe.
Midway through 1988, Nature's Best created it's "Perfect" concept. The
registered trademark of Perfect represents a group of products: tablets,
candy, beverages and powdered drink mixes containing Perfect protein (egg
whites). This marketing strategy began our second surge. Perfect enabled
Nature's Best to break into health food store distribution with a bang. General
Nutrition Center put in this product line, along with Carbo Power, into all of its
1100 stores nationwide. Five (5) health food store distributors were also
added to our distribution network.
Nature's Best products are now distributed worldwide in over 10,000 outlets.
Products are advertised monthly in Muscle & Fitness, Flex, Ironman,
Muscular Development and Muscle Media 2000.
Perfect Isopure, our newest and most exciting product was introduced in July
of 1998. Perfect Isopure is the first meal replacement/after workout
supplement to have 50 grams of Pure Ion Exchange Whey Protein Isolate.
Our advertising statement says, ``Finally, complete muscular nutrition.
Isopure's protein is so pure you can see right through it." It's true. All of the
impurities such as fat and lactose have been removed to give you the cleanest
tasting, most refreshing product of its kind. Perfect Isopure is the purest of all
meal replacements. Isopure is used exclusively and endorsed by the NY Jets.
In addition to Isopure, Nature's Best delivers Perfect Rx. Perfect Rx provides
the perfect protein blend as well as a complete array of vitamins and minerals
along with 24 grams of complex carbohydrates and no fat. Perfect Rx is
convenient, tastes great and mixes instantly-no blender. Perfect Rx is a huge
success.
In addition to the powdered drink mix, Perfect Rx is available as a premixed
liquid version. Perfect Rx bars are also available in three (3) delicious flavors;
Vanilla, Chocolate and Peanut Butter.
The general interest in Creatine Monohydrate over the past three (3) years has
been growing. In 1996, Nature's Best coordinated the construction of a plant
to manufacture superior quality creatine Monohydrate in the United States.
Every batch is tested and must be 99% pure before it's released. Nature's
Best is now recognized as one the nation's highest quality, lowest priced
distributors of Creatine Monohydrate.
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