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A personal message from the Owner of Barlean's Organic Oils, Bruce Barlean.
Dear Friend:
As our business continues to grow each year, I can't help but to reflect on whom we owe our good fortune.
It is with a sincere debt of gratitude that I would like to thank you for your loyal
patronage of our products. According to health food stores just like the one in
your town, Barlean's produces the finest and best selling nutritional lipids
products in the country. We couldn't accomplish this monumental task without
your help. Your support of Barlean's over the years continues to inspire me to
provide even better products and services. If you believe someone is doing it
better, let me know - we will strive to improve on every front. Here are just a
few of the innovations that we believe put Barlean's products and services ahead
of the pack.
It is our philosophy that natural food products such as
flaxseed oil must be manufactured and delivered to market as fresh as possible.
With this in mind, I would like to take just a few moments of your time to
introduce you to a benefit you receive every time you purchase a bottle of
Barlean's. We call it Barlean's Fresh ExPress and it is the way we press
and ship our oils to market. First we Press on Demand. This is to say
that your product is fresh pressed and packaged the very day your store places
its Barlean's order. The product is then shipped the next day via UPS Air by
which it arrives to your local store just days after pressing. Because we do not
subject your local store to minimum orders, they order more frequently, ensuring
you that Barlean's is the freshest flax oil on their shelf. You see, everyone
knows that fresh products taste better naturally, and are more nutritious too.
Barlean's Fresh ExPress, it just doesn't get any fresher than that!
As part of our commitment to offering the freshest products, you will notice that
Barlean's products are stamped with a 6-month freshness date compared to other
products that are stamped with as much as a one-year shelf life. At Barlean's we
call this "The Dating Game". Make no mistake, our competitor's products are no
more shelf-stable than ours, it's just that Barlean's has made the commitment in
providing the freshest products on the store shelf. The use of third-party
distributors by our competitors impedes rapid delivery and minimal expiration
dating. Think about it, would you consider eating a year old apple, banana, egg
or dairy product? Could we date our oil products for year expiration dates?
Sure. Will we? No. When it comes to health, fresh is best.
Now that I am done tooting my own horn, it is with our sincere respect and gratitude that we
would like to thank you for your continued support. We can assure you that we
will continue to be worthy of your support by striving to provide you with
products and services that will make you as proud to do business with us, as we
are with you.
On behalf of the Barlean's family, and our extended family of health food stores,
Sincerely,
Bruce Barlean
Owner
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